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February 19, 2004

Affective Forecasting.

Filed under: Uncategorized — @ 3:02 am

John Robb points out that work has some intrinsic value. It creates new social networks to a quote from Daniel Gilbert’s article at Edge: AFFECTIVE FORECASTING…OR…THE BIG WOMBASSA

..social relationships are a powerful predictor of happiness—much more so than money is. Happy people have extensive social networks and good relationships with the people in those networks. What’s interesting to me is that while money is weakly and complexly correlated with happiness, and social relationships are strongly and simply correlated with happiness, most of us spend most of our time trying to be happy by pursuing wealth. Why?

Individuals and societies don’t have the same fundamental need. Individuals want to be happy, and societies want individuals to consume. Most of us don’t feel personally responsible for stoking our country’s economic engine; we feel personally responsible for increasing our own well-being. These different goals present a real dilemma, and society cunningly solves it by teaching us that consumption will bring us happiness.

Society convinces us that what’s good for the economy is good for us too. This message is delivered to us by every magazine, television, newspaper, and billboard, at every bus stop, grocery store, and airport. It finds us in our cars, it’s made its way onto our clothing. Happiness, we learn, is just around the corner and it requires that we consume just one more thing. And then just one thing more after that. So we do, we find out that the happiness of consumption is thin and fleeting, and rather than thinking to ourselves, “Gosh, that promise of happiness-by-consumption was a lie,” we instead think, “Gosh, I must not have consumed enough and I probably need just one small upgrade to my stereo, car, wardrobe, or wife, and then I’ll be happy.”

We live in the shadow of a great lie, and by the time we figure out that it is a lie we are closing in on death and have become irrelevant consumers, and a new generation of young and relevant consumers takes our place in the great chain of shopping.

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