+An interview that popped into my head through-out the day. I skimmed half the article and watched most of the video linked at the end of this post. The video is probably more digestable. In it they enthuse about the effectiveness of a film Thomas Edison made to promote DC current. An elephant is shown being fried to death to prove how AC current was dangerous compared to DC current. I have some moral and ethical differences with the use of that as an example. And am dismayed by their enthusiasm for “cannibalizing” the art world for advertising fodder.

Dream. Create. Share. Thoughts on Passion, Creativity and Design with Mike Goedecke of Belief
Dream. Create. Share. This is the mantra for Belief Inc, a motion graphics and digital design firm in Santa Monica, California led by Founder and Executive Creative Director, Mike Goedecke, whose energy, vision and creative spirit are the embodiment of Belief’s “passion to create”. Goedecke earned his honours MFA at USC’s Graduate Cinema and Television Program, winning numerous national awards and grants as a filmmaker before launching Belief in 1994. It wasn’t long before networks such as NBC, ABC, ESPN, The Discovery Channel and MTV learned of this little design team creating innovative digital motion graphics for broadcast. The lineup outside Belief’s door has only lengthened in the years since, adding corporate clients such as Activision, JC Penny, Chevron, Lexus, Honda and Acura to their roster.

Now in its thirteenth year and with thirteen employees, Belief continues to grow thanks to Mike’s focused energy and passion, while his mission remains unchanged: to create an inspirational space in the vein of a traditional artist’s studio where creatively gifted and passionate people with different talents, strengths and visions can come together with clients to collaborate on projects. Mike Goedecke’s passion and drive to constantly push at the boundaries where technology meets art led to the formation of Belief Experimental, a digital workshop for the benefit of the studio’s clients. Producing short films, like the award-winning, high-definition film Embryo, Mike infuses the studio with a progressive process that stretches the talents, yields innovative techniques and delivers extraordinary results for all of Belief clients and has won the firm the highest industry awards.

There’s also a fairly long video produced by his design firm to inspire designers and artists, Pollinate: Nourish The Seeds Of Creativity